⚲ Los Angeles, CA
concept
Colourpop Digital Campaign with a 4th of July Holiday theme
challenge
As a longtime fan of the brand, ColourPop was the perfect creative opportunity to develop a comprehensive beauty campaign. This concept explores how the brand could present itself through a seasonal campaign, showcasing its playful identity and trend-driven approach.
solution
Creative Holiday Concept & Post Production CAmpaign Imagery with AI, 360 Digital Brand Campaign, UI Badge Design
the objective
To increase brand awareness by promoting key best-selling products. The holiday theme and fresh visuals help generate consumer excitement around the brand's proprietary products.
creative direction
Inspired by my passion for emerging technology, I leveraged AI design tools to create fresh, engaging holiday visuals that celebrated the brand while strategically showcasing its best-selling products. As a longtime fan, I was excited to explore the latest collection and selected the color-changing BFF Chrome Creme Gel Liner in a vibrant blue shade as the campaign's focal point, bringing a playful, festive energy to the creative. Additionally, I identified complimentary summer products that could be cross promoted.
1. Best sellers ➔
2. Supporting ➔
3. Seasonal ➔
Creating a fresh, modern visuals was a key priority for me with this campaign due to the brand’s trend-forward approach. In post-production I focused on accurately showcasing the eyeliner's multidimensional, color-shifting effect while refining the imagery. This included hand anatomy corrections in order to achieve a more natural and polished result.
visuals exploration
marketing assets
The result is a cohesive collection of digital marketing assets. I designed the look and feel for the Fourth of July campaign around the concept of “dazzle,” using a glitter-inspired aesthetic that evokes the iconic energy of fireworks. The summer theme created a strong seasonal identity while providing a versatile platform to seamlessly cross-promote a range of complementary beauty products.
