⚲ Chicago, IL
Client
Balani Custom Clothiers
challenge
This Chicago-based luxury custom menswear brand needed a modernized brand system to support its rapidly expanding national business and growing teams. They aimed to elevate both internal and external marketing visuals for greater impact.
solution
Internal Brand Guidelines, Brand Book, Seasonal Concept & Post Production Campaign Imagery with AI & design tools
the objective
First, to equip their nationally distributed team with brand guidelines for collective success. We also aimed to use ai technology and digital campaigns to elevate the brand through innovative visuals.
The book established the brand’s architecture, guidelines and voice for proper representation across digital, social and print. This empowered their retail, marketing and sales teams to rapidly expand.
the brand book
summer campaign
This custom menswear brand needed elevated imagery that stayed true to its exceptional craftsmanship and was competitive within the luxury industry. Inspred by the new possibilities made possible with AI design tools, I explored and refined high-end visuals that accurately showcased their unique menswear pieces.
1. Exploration ➔
2. Defining Elements ➔
3. Blending Prompts ➔
4. Post Production
visuals exploration
The focus for the summer campaign images was the “Japandi” aesthetic which allowed us to integrate summer textures and outdoor garden scenes with the sophistication that Balani is known for. The brand’s messaging is connected to Europe through their mills and various brand partners. This blend of visuals accurately captured the brand’s positioning.
final visuals
